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How To Sell Your Art Online
by Fiona R Ogilvie
http://www.froart.com

Imagine a marketplace that has no boundaries or limits, one
that doesn't require you to cart canvases and sculptures to
showings in other towns. Imagine a gallery with hundreds of
thousands of visitors a month, where you can arrange and
rearrange your art endlessly on the walls. Imagine an
enormous fair with no table fees, a venue where you only pay
if your artwork sells. Imagine the largest sidewalk art sale
in the world, open 24/7, 365 days a year - with no worries
about the weather.

Sound like an impossible dream? It's not - it's a digital
world, and you'll find all of those on the internet. If
you're an artist dabbling in any media, there are a number
of different ways to sell your art online. The three most
popular are your own web site, a gallery web site, or an
auction site. Your own preferences and skills should be the
key determining factor in which style of selling you choose
to sell your art online.

You need: good quality scans of your work, a merchant
account on the auction site, a payment method.

eBay is the single most popular auction site on the
internet. You can sell anything on eBay, with very few
exceptions. Setting up a 'store' on eBay is simple and user
friendly. Once you set up a merchant account with the site,
you can post your works, set a minimum bid, a reserve bid
and a 'buy-it-now' price. eBay is affiliated with a number
of payment options. The most popular is Paypal, the original
pay-by-email solution. A Paypal account is the easiest way
to accept payment for your works.

Pros: large audience, easy to collect payment, easy to set
up. Cons: Not devoted just to artwork, people looking for
bargains won't pay a lot for original art.

A second choice for selling our art online is through an
artist gallery site. There are several different models of
gallery sites, but they all allow you to post your work and
solicit customers. Some may provide escrow service, or play
go-between between you and customers. Most allow you to
build a gallery/portfolio of your own for free, but offer
additional promotion and services to those that pay a
premium membership fee.

They provide: A market focused on artwork, a payment method
and escrow service, contact and exposure to other artists.

Your Own Web Site Building your own web site offers you
total creative control. You choose the look and mood of your
entire site, how to display the photos of your artwork, how
often you add new work - everything. It can be one of the
most powerful ways to sell your art online - if you have the
time to devote to it.

The biggest disadvantage to building your own web site is
that you're on your own. You'll need a merchants' account,
though you can start off accepting payments through email
with a PayPal account. You'll also need to design and build
for yourself. By the same token, you won't owe anyone a
commission on any of your art that sells.

The bottom line is that the internet can provide a new
market for your art, whether you sculpt, paint, craft, sew
quilt or create digital art. It's the largest market ever,
and it's just waiting for you.

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