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Creating An Online Market For Your Art
by Fiona R Ogilvie
http://www.froart.com

Imagine a marketplace that has no boundaries or limits, one
that doesn't require you to cart canvases and sculptures to
showings in other towns. Imagine a gallery with hundreds of
thousands of visitors a month, where you can arrange and
rearrange your art endlessly on the walls. Imagine an
enormous fair with no table fees, a venue where you only pay
if your artwork sells. Imagine the largest sidewalk art sale
in the world, open 24/7, 365 days a year - with no worries
about the weather.

Then you don't have to look any further than your computer.
The internet is one of the biggest marketplaces ever
created. If you'd like to try your hand at selling your art
online, there are dozens of ways to go about it. The three
most popular are joining a gallery web site, selling on an
auction web site, or creating your own web site. Take a look
at each of them to help you decide which is right for you.

The most popular auction site on the internet is eBay. You
can sell just about anything on eBay, with a few exceptions
that are against their terms of service. In order to sell
your art on eBay, you'll need to sign up for a merchant
account on the site.

You can post each of your works of art for sale separatelya
and accept bids on them. You can also choose to set a flat
"Buy It Now' price for each piece of art you're selling, and
bypass the auction. Accepting payments is easy. eBay is
affiliated with PayPal, the original pay by email service.
It allows you to accept credit card and EFT payments without
a commercial merchants' account.

Pros: large audience, easy to collect payment, easy to set
up. Cons: Not devoted just to artwork, people looking for
bargains won't pay a lot for original art.

You need: Quality digital scans of your art, enough
technical knowhow to be able to upload scans to their
gallery pages.

They provide: A market focused on artwork, a payment method
and escrow service, contact and exposure to other artists.

A third popular choice for selling your work online is your
own web site. When you choose to build your own web site,
you have total creative control over the look, feel and
behavior of your site. You can choose how to display your
art, what sort of payments you'll accept, and how often
you'll update your offerings.

You need: your own payment method or merchant account,
quality scans of your work, web site design skills, a web
site hosting account.

Whichever choice you make, you'll find that the internet is
one of the largest, most lucrative markets ever created. It
takes time and energy, but the market is there to be used.
Use it well, and you'll have your artwork hanging all over
the world.

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